Social Media Case Studies
Social Media Copywriting & Content Creation:
STLMade
Led social media campaigns for clients, increasing brand reach and engagement by promoting dynamic content across platforms.
View my social copywriting HERE.
Creative Process & Strategy:
Write compelling copy for platforms like Facebook and Instagram that highlight the unique stories of St. Louis residents and businesses to build community pride.
Create visually compelling images of local spots, people, and businesses to use in social posts, showcasing the diverse culture and spirit of the St. Louis area.
Content Creation Examples:
Skills Used and Learned:
Social Media Strategy
Community Engagement
Copywriting
Graphic Design
Results:
Drove increased website traffic and community awareness by promoting feature stories about local businesses and leaders.
Project Description/Goals:
Increase STLMade’s reach by growing the brand’s social media following and driving engagement with locals and influencers.
Promote positive stories, events, and initiatives happening in the St. Louis region to foster a sense of community pride and awareness.
Paid Social Media
Content Creation
Account Management
Social Media & Community Management:
Lion’s Choice
Creative Process & Strategy:
Write compelling copy for platforms like Facebook and Instagram that highlight the unique stories of St. Louis residents and businesses to build community pride.
Create visually compelling images of local spots, people, and businesses to use in social posts, showcasing the diverse culture and spirit of the St. Louis area.
Customer engagement
Brand voice consistency,
Rapid response customer service,
Building online communities
Influencer Engagement
Behind The Scenes & Insta Stories
Fan Review
Skills Used and Learned:
Community management
Campaign development
Content creation
Customer engagement
Brand voice consistency
Drove significant social engagement by managing daily interactions across all social channels. Developed and executed social media campaigns that resonated with a loyal customer base, increasing brand visibility. Worked to create authentic, engaging content that reflected the brand's voice, while personally ensuring all customer comments and direct messages were addressed.
Project Description/Goals:
Increase STLMade’s reach by growing the brand’s social media following and driving engagement with locals and influencers.
Promote positive stories, events, and initiatives happening in the St. Louis region to foster a sense of community pride and awareness.
Social Media Management & Design:
Camp Rainbow Foundation
Enhanced donor engagement and fundraising efforts by crafting targeted social media content that promoted events and mission-driven storytelling.
Creative Process & Strategy:
Write compelling copy for platforms like Facebook and Instagram that highlight the unique stories of St. Louis residents and businesses to build community pride.
Create visually compelling images of local spots, people, and businesses to use in social posts, showcasing the diverse culture and spirit of the St. Louis area.
Social & Design Work:
Mission-Drive Content
Donor Engagement
Nonprofit Storytelling
Skills Used and Learned:
Social Media Strategy
Copywriting
Graphic Design
Fundraising Promotion
Project Description/Goals:
Increase STLMade’s reach by growing the brand’s social media following and driving engagement with locals and influencers.
Promote positive stories, events, and initiatives happening in the St. Louis region to foster a sense of community pride and awareness.
Social Media Management & Photography:
City Academy
Creative Process & Strategy:
Write compelling copy for platforms like Facebook and Instagram that highlight the unique stories of St. Louis residents and businesses to build community pride.
Create visually compelling images of local spots, people, and businesses to use in social posts, showcasing the diverse culture and spirit of the St. Louis area.
Social Posts:
Skills Used and Learned:
Social Media Strategy
Community Engagement
Paid Social Media
Boosted community involvement and school visibility by sharing event highlights and student achievements across social media platforms.
Project Description/Goals:
Increase STLMade’s reach by growing the brand’s social media following and driving engagement with locals and influencers.
Promote positive stories, events, and initiatives happening in the St. Louis region to foster a sense of community pride and awareness.
Social Media Management:
Allegro Senior Living
Promoted resident stories and company initiatives across multiple social channels, building strong online communities tailored to senior living audiences.
Creative Process & Strategy:
Write compelling copy for platforms like Facebook and Instagram that highlight the unique stories of St. Louis residents and businesses to build community pride.
Create visually compelling images of local spots, people, and businesses to use in social posts, showcasing the diverse culture and spirit of the St. Louis area.
Social & Design Work:
Skills Used and Learned:
Social Media Strategy
Copywriting
Graphic Design
Community Building
Project Description/Goals:
Increase STLMade’s reach by growing the brand’s social media following and driving engagement with locals and influencers.
Promote positive stories, events, and initiatives happening in the St. Louis region to foster a sense of community pride and awareness.
Social Media Management, Copywriting, and Video Editing:
Dynamic Transit
Social Posts:
Skills Used and Learned:
Social Media Strategy
Community Engagement
Paid Social Media
Storytelling
Content Scheduling
Brand Storytelling
Drove brand visibility by managing social media content that highlighted driver stories, job opportunities, and company culture, leading to increased community engagement and job applications.